I've never created ads before, and I want help finding hooks for static image ads. Where do I start?

Two things first, so the hooks fit your brand instead of sounding like a generic template:

  • What you already have. Mascots, visuals, a tone of voice, any dream statistics you can quote?
  • How strong you want the tone. Aggressive hooks that stop the scroll, or something softer and more reassuring?

My brand is built around mascots, one per emotion. I want each mascot to have its own hooks, tied to its emotion:

  • One mascot = one emotion = one hook family.
  • Example: Loopy is my mascot for recurring dreams, the dreams that come back night after night. I want hooks built around exactly that.

Can you give me a set, by emotion?

Then the rule is simple: each mascot gets one emotion, the first line targets that emotion with a number or a surprising fact, and every ad ends with the same promise, "Understand what your nights are telling you." A starting set, by mascot:

  • Loopy, recurring dreams. The one you described, dreams stuck in a loop.
    • "The same dream, 4 nights in a row"
    • "A recurring nightmare, still no reason"
  • Confusion, the disorienting fact. Dream logic that makes no sense once you wake up.
    • "1 minute in a dream = 17 minutes awake"
    • "259 people dreamed about work last night"
  • Fear, the anxiety hook. The nightmare that won't go away.
    • "A 1998 nightmare, still running"
    • "The elevator won't stop, 48% of nightmares"
  • Toxic, the ex hook. The dreams we don't admit to.
    • "37% dream about their ex, 0% admit it"
    • "67% dream more about their ex than their current partner"

Keep the visual identical across each mascot's ads so the emotion is clear at a glance, pick the two strongest hooks per emotion, and let the first line stop the scroll.

Thanks, here is what I created from those hooks, the full board straight from Figma:

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Claude is an AI and can make does make mistakes. Please triple-check responses.