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I've never made ad creative before, and I want help finding hooks for static image ads. Where do I even start?
Two things first, so the hooks fit your brand instead of a generic template:
- What you already have. Mascots, visuals, a tone of voice, any dream stats you can quote?
- How hard you want to hit. Aggressive, scroll-stopping hooks, or a softer, more reassuring tone?
My brand runs on mascots, one per emotion. I want each mascot to carry a hook tied to its emotion:
- One mascot = one emotion = one hook family.
- Example: Loopy is my recurring-dreams mascot, for the dreams that come back all night. I want hooks that play on exactly that.
Can you give me a set, by emotion?
Then the rule is simple: each mascot owns one emotion, the first line hits that emotion with a number or a jarring fact, and every ad closes on the same promise, "Understand what your nights are telling you." A starting set, by mascot:
- Loopy, recurring dreams. The one you described, dreams stuck on a loop.
- "The same dream, 4 nights in a row"
- "A recurring nightmare, still no reason"
- Confusion, the disorienting fact. Dream logic that makes no sense awake.
- "1 minute in a dream = 17 minutes awake"
- "259 people dreamed about work last night"
- Fear, the dread hook. The nightmare that won't let go.
- "A 1998 nightmare, still running"
- "The elevator won't stop, 48% of nightmares"
- Toxic, the ex hook. The ones we don't admit to.
- "37% dream about their ex, 0% admit it"
- "67% dream more about their ex than their current partner"
Keep the visual identical inside each mascot so the emotion reads at a glance, pick the strongest two hooks per emotion, and let the first line do the scroll-stopping.
Thanks, this is the output I generated from those hooks, the full board straight from Figma:
Claude is an AI and can make does make mistakes. Please triple-check responses.