I funnel everyone from Instagram and Meta Ads into one acquisition flow, and I want it to do two things:

  • Stay reactive, so users keep engaging instead of bailing.
  • Carry them to the paywall without dropping them on the way.

How should I think about building this?

The whole art of an acquisition funnel is balance. Too short and the user never builds enough confidence to pay. Too long and you lose them to fatigue. Keep them moving and land them on the paywall at peak confidence.

The other lever is the first action. There's a cliff between people who click the ad, people who reach the landing page, and people who actually do something on it. Win that first action and the rest of the funnel gets easier.

Right. I just shipped a first funnel and it's bleeding users at the very start:

  • Step one is an explanation screen before the quiz, and most people drop right there.
  • Very few reach the paywall.

Here's the version I have live now:

Two moves before you touch the creative:

  • Instrument every step. Put PostHog on the funnel so you see exactly where they leave, not guess.
  • Make step one an action, not a read. The first screen shouldn't explain, it should make them answer a question or play one beat of the quiz: a real tap-to-convert, not just a CTA button.

Then A/B test two new funnels against the explainer: one that opens straight on the quiz, one with a tighter explanation page, both landing on the paywall at step two.

Done, that's exactly what I built. Here are the two variants:

Clear progress. The quiz-first variant pulls noticeably more people to the paywall than the original explainer, though you're still losing a chunk early. The two-step version gets a lot of people through and gives you clean room to test variations on top.

Don't call it yet. Run them 50-50 and let it breathe for two weeks before you pick: at this volume the numbers need the time to settle.

Claude is an AI and can make does make mistakes. Please triple-check responses.