I'm building our offer for the Visa vitrophanie campaign for the Paris Olympics: stickers in shops across Paris, with the logistics to prove we covered the market and to hand back the full list of commerces we equipped. How do I shape this so it wins?

One question shapes the whole offer: what is the final client really after at the end? Nail the deliverable they'll judge you on and the rest follows.

Their baseline ask is just a count of shops equipped. But to win the signature, I want to hand them much more:

  • A complete merchant list with contact info, not the flat Excel every competitor will send.
  • Live photo reports on placement day, so they watch the deployment happen in real time.
  • A contact form per commerce type (bakery, clothing, supermarket...), each one different, so we capture the right data and build a real merchant database.
  • Reuse: that database lets Visa activate the next campaign off the back of this one.

So it's a filterable online report, not a spreadsheet: see each commerce, the day's deployment, follow the rollout live, and pull a merchant report with contacts.

Good. Then the offer proposes three things, in this order:

  • Precise logistics tracking. Every placement with its photo, date, and time.
  • Contact capture. A per-type questionnaire for each merchant, so the next campaign is already loaded.
  • A dynamic, board-ready export. A marketing render they can put in front of their direction.

The first two win the job; the third is what their direction signs off on.

How would you actually present the final report? What form does it take?

A landing page, not an attachment. One link Visa opens directly, no agency or intermediary in between:

  • A photo table of every placement, sortable, with the products available per shop.
  • A dynamic map colored by commerce type, so the footprint reads at a glance.
  • Live stats on the day's deployment, updating as poses land.

Reducing the friction to nothing is the point: the easier it is for Visa to see the value themselves, the faster the contract gets signed.

Claude is an AI and can make does make mistakes. Please triple-check responses.